Myth-1: Website is just a luxury!
We are living in an online era. More and more people (customers) are going online. For any business, besides the conventional offline market, the online market is a whole new world of opportunities. Moreover, it is vast and cost-effective for any type of business including Consumer, Industrial, Service, and Trading.
Hosting your website is like establishing your corporate office in the online world!
You are building up your Website (office) at a server space (land), which is under your own control.
Your website also reflects the quality of your business! It creates your image or reputation among customers and the public space.
Nowadays, a Website has become a basic need and an inevitable investment for any business!
Myth-2: Website is just an 'online brochure'!
A website helps to establish a strong brand. But, it also serves as a platform for achieving other business goals.
According to statistics, ‘81% of customers conduct online research before purchasing.' People (consumers) are highly reliant on the internet for a variety of reasons, finding a company, searching for information, using a service, buying a product, and many other activities. A strategically structured website can be an effective marketing tool to connect with them, grow your brand, leads, sales, and business.
The website can be the hub of all of your online marketing activities!
Sales, marketing, human resource, procurement…. With different areas of functional management, the Website can be an effective tool to meet various objectives.
A website creates long-term as well as short-term businesses.
So, a Website is a powerful and strategic business tool to influence people and develop business!
Myth-3: Website simply helps a business upgrow!
Every day, around 576,000 new websites are launched on the internet. As a result, simply creating a website and hosting it on the internet will not guarantee the growth of a business. The well-thought-out Strategies applied in the process of building up a Website help achieving big results.
Each business is unique. Websites based on unique Strategies will work well and yield results!
Not only does a website establish a brand, but also a powerful platform for the strategic achievement of business goals.
A website can be a STRATEGIC HUB that helps a business grow fast in the ONLINE AGE.
A 'Strategic Business website (SBW)' is a result-oriented tool that is customized and specific to your business goals such as brand promotion, driving traffic to the website, (increasing customer base), conversion of visitors to customers, retainment of customers, tracking measurable results, etc.
The creation of a Strategic Business Website is not a stand-alone web-design-activity. It is a structured process of blending the goals and strategies of your business with each and every aspect of website development. It follows a holistic approach and leads to the overall growth of your business.
SBW can also be used as a Zero-cost digital marketing tool to attract new customers on regular basis and convert them into sales. It's all contained within a website!
Let’s work together
Creating a website at UpGro Digital is a process that starts with ‘Understanding the business and the Consumer’.
The conceptualization, design, development, and hosting of a Strategic Business Website involves processes in multi-disciplinary areas such as Strategy, Technology (Web & Digital), Branding, Marketing, Design, Content etc.
UpGro Digital follows a multi-functional approach in the whole process.
The multi-disciplinary team of professionals at UpGro Digital creates the Strategic Business Website on the four strategic pillars viz. Marketing strategy, Technology strategy, Content strategy, and Design Strategy.
51% of smartphone users have discovered a new company or product when conducting a search on their smartphone (Google)
53% of shoppers say they always do research before they buy to ensure they are making the best possible choice
(Google Consumer Insight study- US)
81% of Shoppers research their Product Online before purchasing
(GE Shopper Research Study)
60% of the overall website traffic is reported from Mobile Devices
UpGro Digital develops complete website solutions providing state-of-the-art design and architecture using the latest technologies available in the web industry. It will be bundled with speed, security, and stability, and also stay by the current needs and future demands.
We follow certain standard steps such as planning and preparing the scope of work, development of mockup designs, wireframe, system development, quality analysis, user acceptance test, and delivery.
Innovative & responsive design techniques are used that provide the finest customer-experience on mobile and other types of devices (iPhone, iPad, Android, and other smart devices), reduce the bounce rate with fast loading, easy to use navigation, clear call-to-actions etc.
Strategically executed SEO helps increase the website rankings on internet search engines, making it easier for web surfers to find your website when searching for goods and services. All our coding standards meet the guidelines of search engine optimization on the website
Research & Analysis driven services to enable effective end-results
UpGro Digital design & develop Arabic & other language versions of the Strategic Business Website.
Arabic & other language pages also are developed using innovative design techniques.